The process of search engine optimization can be a slow one. One way to gain a lot of visibility very quickly is to advertise through search engines. If you advertise through search engines, it is possible to show up on the first page immediately. This often results in a high volume of traffic. Not only does it result in a high volume of traffic, but it can result in people that continue to come back to your page.
However, advertising your business through search engines can be quite expensive. For that reason, it is important to budget accordingly. Luckily, there are companies that can offer you an estimate of what it will cost you to effectively advertise your business through search engines. One example of such a company is White Shark Media. White Shark Media provides free Google and Bing advertisement evaluations.
Another way to advertise through search engines it to have banner ads. This can help to improve the visibility of your page. However, it will not give you the immediate visibility of having your ad placed above search results. Luckily, with regard to Google, when you use banner ads for your website, you only pay if the advertising campaign is successful. You pay each time someone clicks on the advertisement, and if no one clicks, you don’t pay.